Convenience stores have altered the way people shop and eat on the road, particularly while traveling. Chock-full of medicines, everyday items and common grocery products like milk, soda, snacks, candy, bread and more, convenience stores offer customers an easy way to grab a bite while stretching their legs, taking a break or refueling at a gas station.
Most convenience stores sell the same kinds of items, so it can be difficult to differentiate yours. Implementing a hot food sales program can boost your sales, because people often love having the option to eat a hot meal. A quality selection of hot food items can bring customers back time and time again, giving you a leg up over the competition.
Common hot food sales items include hot dogs, burgers, pretzels and—the big one—pizza. Some convenience stores attempt to provide customers with premium-quality freshness by avoiding wholesale frozen pizza and, instead, preparing and cooking hot food right inside the store. But this choice doesn’t always may sense from a business standpoint. Preparing hot foods like pizza can take up unnecessary space and over-utilize employee time, cutting into your revenue stream.
Here are some of the ways that preparing pizza in-store can be harmful to your convenience store business:
- Usurp employee time: Considering their size, convenience stores often only have two or three employees working at a time. If your store prepares pizzas from scratch, you’ll need to train an employee on the process and have them use their time on the clock to make and cook pizza. This can take up a lot of time—so much so that the employee may not be able to tend to customers or complete other tasks efficiently.
- Takes up space: Space is limited in convenience stores already, but if you need to store coolers for dough and pizza ingredients and have a preparation station for the pizza makers, you’re sacrificing even more space. Cramped stores can lower morale in employees and even be unsafe for people to work in.
- Potential for waste: You don’t hire convenience store workers to be top-quality chefs, so expecting them to prepare premium pizzas is wholly unreasonable. There is also a wide margin for error when it comes to preparing food in-store, and your employees may accidently waste large amounts of dough and ingredients if they don’t prepare the pizza properly.
- Decreased revenue: All of the downsides listed above mean one major problem for your convenient store: less money. When you have to hire additional employees to take care of customers, or your employees accidently waste food products because of poor pizza preparation, it means money that could go toward your business is actually going down the drain.
Instead of having employees prepare pizzas in-store to serve to customers, there is another way! You can work with a premium provider of wholesale frozen pizza like Giovanni’s that creates delicious, fresh-tasting pizzas. You don’t need to sacrifice time, space or money to offer tasty options to your customers. Our frozen pizzas still taste fresh and provide ultimate customer satisfaction.
If you’re interested in switching to wholesale frozen pizza for your hot food sales program, call Giovanni’s Frozen Pizza. We are a premium manufacturer and distributor of unique frozen pizzas made with top-quality ingredients. Our special thin crust recipe is a favorite among consumers, so call today to see how you can offer our items to your customers in-store.