It seems like virtually everyone is on some form of social media these days, even in an era when the social media craze is starting to experience a bit of a backlash. But one thing you can always count on with social media is that, even amid all the drama and arguments, pizza is something that everyone can get behind. In fact, according to one Italian study a couple years ago, pizza is far and away the most-Instagrammed food, and a quick look at the hashtag #pizza on the social network brings up tens of millions of posts.
What does this mean? Basically, people really love pizza, so there’s always going to be room for more custom pizza on social media!
Getting aboard the #pizza train
Sure, there are a lot of people who have full time jobs as social media content creators and curators for single or even multiple brands. However, you do not have to make a massive investment in Instagram or social media in general. All it takes is asking any of your employees if they have any experience in using Instagram, and passing on the duty to them. You just need to make sure that anything that goes on social media reflects the established look and tone of your brand.
If you want to figure out exactly how you can have the most success with your custom pizza promotions, a good strategy is to log in to Instagram and look at some of the most popular posts on the #pizza hashtags. You can even check out some of the most popular generic hashtags to see the styles of posts being put out by other local businesses (look for a hashtag for your city, for example) or go directly to business pages and see the kinds of content they most frequently put out and that grab the most attention.
You don’t need to get too gimmicky with your marketing, especially on Instagram—Instagram is all about quick, digestible content that looks good. Some high-quality pictures of delicious-looking custom pizza are really all you need if you’re trying to entice people to come in and purchase it. Of course, you might also try to work in shots of your business itself—a pizza being served at your bar by one of your bartenders, for example.
You should also make sure you avoid the temptation to purchase a bunch of followers. People will see through this quickly, and it’s not going to get you high-quality engagement. The best strategy is to be as authentic and organic as possible. If you really want to get people more engaged, have your fans take pictures for you and upload them with a certain hashtag, and you can then post them to your own page in addition to using your own photos. People love seeing their photos featured on their favorite brands’ pages.
For more information about getting going with custom pizza on social media, contact the team at Giovanni’s Frozen Pizza today.