Of all the pizza facts out there, one stands out as being very interesting, yet barely known to people outside the food industry. We’re talking about pizza being sticky. Not sticky as in you’ll need a wet wipe after eating—although you very well might after noshing on a particularly messy slice—but rather that the price of that delicious freshly baked frozen pizza on your bar menu can prove to be “sticky.” Here’s a closer look at one of the most interesting pizza dough facts you probably didn’t know—that’s monetary dough, though, not the dough that turns into crust when baked!
Can your food establishment make money selling pizza?
You’re in business to make money. Let’s say you own a bar and you sell Giovanni’s Frozen Pizza—how much money do you think it might bring in? There is no one exact answer to this question, but an example might help break things down.
Say you purchase frozen pizzas for $7.50 each and price them at $15 on your bar’s menu. This doubles the money you originally paid for the pizza. This may not sound like a big win in the food business, but for a bar whose main focus is on drinks, rather than food, this is actually a great profit.
However, at that price, how many pizzas do you actually sell? $15 is pretty comparable to what your customers would pay for a pie from an actual pizza shop. Instead, why not charge $10 or $11? You’d likely sell more pizzas, and although your profit margin wouldn’t be as great, selling more pizzas does provide an opportunity to take advantage of the potential “stickiness” of pizza—as in, encouraging customers to stick around your bar longer than they otherwise might.
How your bar makes money by selling pizza has to do with the wait time required for the pizza to cook. On average, it takes 20 minutes to bake a pizza, and anywhere from 10 to 30 minutes for customers to eat it. While pizza patrons are waiting, they are likely to order other items from your menu and stick around for a while after they’re done eating. Maybe they’ll stay to watch TV, play games or take in the live entertainment. All of these things can turn new visitors into repeat guests. Customers who get to know your bar become regulars, and regulars tell others about your mouth-watering food and drinks, which brings in still more business.
The next time you’re having pizza with friends, bust out all the facts you know about pizza, including your newly acquired “sticky” pizza knowledge. You’ll likely wind up talking the group into a second pie!
As a premier Midwestern pizza wholesaler for 25 years, Giovanni’s Frozen Pizza is pleased to offer a variety of delicious frozen pizzas made fresh with the finest ingredients: fresh vegetable toppings, high-quality meats, mouth-watering cheeses and our special secret sauce. If you are searching for wholesale pizzas to offer your customers, look no further than Giovanni’s Frozen Pizza. Call us today for information and pricing!