The coronavirus pandemic has been an enormous challenge for the restaurant industry, but it has also been a huge source of innovation. Many of the pivots and new routines that COVID-19 has brought to restaurants and dining are not going anywhere anytime soon, even as the situation hopefully improves this year as vaccines continue to roll out. From the move towards more casual concepts and menu items like frozen pizza to increased sanitation measures and food safety routines, many of the restaurant industry’s recent changes are here to stay.
One of the many elements that make up our “new normal” is QR codes for restaurants’ menus. If you don’t know, QR code menus are digital menus that you can find online by scanning a printed QR code with your phone’s camera. QR codes for restaurants offer an affordable way to provide customers with contactless access to menus and restaurant information.
In fact, many restaurants have replaced physical copies of menus with digital menus accessible through QR codes. This cuts down on the risk of transmitting the coronavirus by reducing contact between staff and customers, and also cuts down on wasted paper and wasted time spent cleaning laminated menus after each customer. If you’re interested in QR codes for your restaurant, here are some tips on how to make QR codes for bar menus, food menus and more.
Choose the right QR code generator
There are countless places online to find QR code generators, but some are definitely better than others. If you want QR codes for restaurant menus, make sure to find a QR code generator with responsive customer support to help you navigate the process. Work with an established QR code generator that provides accurate data tracking, offers multiple design options and is continually updating.
Make your QR code as appealing as your menu
Once you have chosen a QR code generator, make sure to customize the design of your QR code. Restaurants devote a lot of time and money to making their food and drink menus look beautiful and appealing. The QR codes provided to customers for contact-free access to a restaurant’s menu should be designed as thoughtfully as the menu itself. Customize the layout and pattern of your QR codes, or add unique frames and colors to match your restaurant’s aesthetic. Also be sure to include a call to action (like “scan this code to see our menu”) or other clear instructions on how a QR code works for anyone who may not be familiar with them.
Digital menus matter, too
If you spend a lot of time and energy making sure your QR code looks perfect, your efforts are wasted if your menu doesn’t load. Be sure to make your menu smartphone friendly. Whether you have a landing page or PDF, people should be able to read the menu without having to constantly zoom in and out. That means making sure the menu is portrait oriented and has an appropriate size font.
Menus should be easy
Dining out these days is stressful and expensive for both diners and restaurant owners. If you need easy menu items to include on your restaurant’s new digital format, consider high-quality frozen pizzas from Giovanni’s Frozen Pizza. Contact us today to make your new QR code menu even easier and more appealing!