Getting frozen pizza from your favorite distributor is a great way to have quick, easy and cost-effective food options for your restaurant or bar. Over the last year of the pandemic, global pizza sales have spiked. Delivery, frozen pizzas and take and bake pizza are all seeing huge year-over-year increases. That means it’s a great time to add take and bake pizza to your to-go options. Pizza is easy, convenient and affordable—and a great comfort food, too.
Here’s why you should consider adding take and bake pizza to your food offerings:
- Save on prep and overhead: The best part about take and bake pizza is that the prep and baking isn’t done in-house. Your pizzas arrive pre-made, and your cooks bake them in your kitchen. That means you save time and money.
- Customers love the freshness: When a customer bakes their own pizza, they have a different perception of freshness than they would if they were getting delivery or grabbing something from the frozen pizza section of the freezer.
- Better value: Since most restaurants are closed or serving indoors at extremely limited capacities, pizza choices are limited. Delivery fees are notoriously expensive, and by the time you add a tip, they can add $15 to $20 to your pizza expense. Customers prefer take and bake pizzas, which save them money. Since you save money on prep and baking, you stand to pocket more profit.
- Available to food stamp recipients: SNAP and EBT programs generally allow take and bake pizza purchases, which means your business can expand its reach while providing a valuable service. SNAP and EBT customers will appreciate the opportunity to enjoy a hot, fresh meal without having to prepare it from scratch—and everyone loves pizza!
- Another way to promote your business: Finally, offering take and bake pizza is a great way to expand your offerings and promote your business. Giving the customer more choices can increase their loyalty, or lure in new folks who might not have tried your restaurant before. Combine your new offerings with a loyalty program or initial offer. It’s a great way to maximize your advertising exposure.
Things to consider
There are a few ways you can set your take and bake pizza offerings apart from the rest. First, consider using the frozen dough for other bake-at-home offerings, like “pizza fries,” garlic knots and cheesy breadsticks. They’re all relatively easy to make in-house, and will still save you money on overhead.
Second, consider making a signature crust for your pizzas. Adding herbs, cheese, seasonings and other features can make your business stand out from other pizza joints.
Finally, make sure you have a plan in place for storage, preparation and operation. Even frozen pizza dough needs to be stored properly, and you’ll need plenty of space for it to proof before selling.
For more information about frozen pizza and pizza distribution, call Giovanni’s Frozen Pizza today. Whether you operate a restaurant, commercial kitchen or grocery store, we can help you get your take and bake business started.