Over the past decade, podcasts have gone from a niche interest to a wildly popular medium enjoyed by people of all age groups. Edison Research and Triton Digital report that there are now 62 million Americans listening to podcasts every single week. Compare that to 2013, when there were only 19 million, and the industry’s growth is obvious.
So, what makes podcasts so popular? Read on to find out.
Podcasts are for everyone
One reason why podcasts are so popular is that they offer something for everyone. There are countless options for podcasts listeners now—no matter what you’re interested in, there is a podcast for you. Currently, there are more than 800,000 active podcasts with over 54 million episodes currently available in the world. This includes an incredible number of food-focused podcasts.
If you own a restaurant, it’s a great idea to keep up with food and dining podcasts from both a diner’s perspective and from a business angle. You can listen to podcasts hosted by restaurateurs, sommeliers, chefs and regular people who just love to eat. It’s a great way to keep up with trends and learn about new products.
Podcasts have a low barrier to entry
The reason that there can be so many new podcasts all the time is that they’re not that hard or expensive to make. All you really need to start a podcast is a computer. That’s why, in the first 10 months of 2019, for example, 192,000 new podcasts were launched. It’s a great way to get your message out there and connect with like-minded listeners or potential customers for your business.
Podcasts are great marketing opportunities
The marketing industry has not slept on the opportunity podcasts offer for advertising. Popular podcasts can make a killing from selling advertising on their shows. The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reported that ad revenue increased by hundreds of millions of dollars just from 2019 to 2021. Popular podcasts can end up charging their advertisers as much as $50 for every 1,000 listeners they have, which is much, much better than the rates for broadcast radio. If you listen to podcasts, you know that big-name advertisers are in on the market.
Consider how you or your business can get into podcasts
Whether it’s by learning something new, keeping up with trends or making connections in your industry, podcasts are a great tool for any business owner. If you own a restaurant or food business, popular food podcasts can be a way to keep your menu fresh or tap into what people want to see from your services. You can also learn about great products by listening to review episodes or learning about celebrities’ favorites.
No doubt you’ll hear something about how the coronavirus pandemic has made dining out more stressful and expensive. If you need easy menu items to include on your restaurant’s COVID-19 era menu, consider high-quality frozen pizzas from Giovanni’s Frozen Pizza. Contact us today to learn more about our pizzas and place your order!